Ouji Fashion for Beginners: Tips and Tricks for Rocking the Look

Ouji fashion, a captivating style from Japan, has been taking the world by storm. This fashion subculture is a true masterpiece of creativity and whimsy, fusing the 18th-century European nobility with modern Japanese fashion’s playful spirit.

If you’re looking for a unique and elegant style to add to your wardrobe, then Ouji fashion might be just what you need. Ouji fashion is a style that has been gaining popularity in recent years, and it’s a great way to express yourself through your clothing. This article explores fuji fashion and provides tips and tricks for rocking the look. Whether you’re new to the style or have been rocking it for a while, this guide will give you the knowledge and confidence you need to take your Ouji fashion game to the next level. So, let’s dive in and discover the world of its together!

What is Ouji Fashion?

Ouji Fashion is a style of Japanese street fashion characterized by its princely or aristocratic look, often incorporating elements such as vests, jackets, shorts, knee-high socks, and accessories like top hats and pocket watches. It is often seen as the male counterpart of Lolita fashion. Ouji fashion, also known as “boyfriend style” or “prince fashion,” is popular among Japanese girls who want to create an androgynous look. It is a subcategory of Japan’s broader Lolita fashion movement, recently gaining popularity worldwide. Its most striking features are lace, ruffles, and bows on clothes. These details add a touch of elegance to the clothing, making it perfect for those who want to express feminine styles in a boy’s look.

What is a Ouji Fashion?

Ouji fashion enthusiasts often incorporate these details into their outfits, including vests, shirts, and blouses. It is often compared to Lolita Fashion, but while both styles share some similarities, they also have distinct differences. Lolita Fashion is characterized by its feminine and cute aesthetic, with dresses, petticoats, and frilly accessories. In contrast, it has a more masculine and mature look, with vests, jackets, and knee-high socks. While both styles focus on quality and attention to detail, they are aimed at different genders and have different inspirations.


Many brands specialize in it, catering to the growing demand for this unique style. Some of the most well-known Ouji Fashion brands include:

  • Alice and the Pirates: This brand is part of the larger Lolita Fashion brand, Baby, the Stars Shine Bright, and focuses on more mature and masculine styles.
  • Atelier Boz: This brand specializes in Gothic and aristocratic styles, focusing on high-quality materials and dramatic silhouettes.
  • Black Peace Now: This brand is known for its dark and edgy styles, incorporating punk and rock elements into the Ouji Fashion look.

Key Factor

Tailored Jackets: The Epitome of Ouji Style

One of the most striking features of Ouji fashion is the tailored jacket. Ouji jackets are typically fitted and adorned with decorative buttons, embroidery, or lace. The jackets can be single-breasted or double-breasted and come in various colours and fabrics. Choose jackets with contrasting lapels or cuffs to add a touch of elegance. The tailored jacket is the epitome of Ouji style when paired with a high-collared shirt.

High-Collared Shirts: Ruffles and Lace for a Feminine Touch

To complement the tailored jacket, Ouji fashion often incorporates high-collared shirts. These shirts can be simple or adorned with ruffles or lace details to add a feminine touch. The collar should stand up straight to create a clean and sophisticated look. High-collared shirts can be paired with pants and skirts to create a versatile and stylish outfit.

Short Pants and Knee-Length Skirts: Show off Those Legs

In Ouji fashion, shorts are typically shorter than knee-length, and skirts are typically knee-length. These bottoms often have suspenders or braces to create a playful and unique look. When wearing shorts or skirts, it’s important to pair them with knee-high socks or stockings to create a cohesive Ouji outfit.

Knee-High Socks and Stockings: An Essential Accessory

Knee-high socks or stockings are a must-have accessory in Ouji fashion. They help to elongate the legs and add a touch of elegance to any outfit. Knee-high socks and stockings come in various colours and patterns, so choose the ones that complement your outfit.

Victorian-Style Boots and Shoes: Classic Footwear

No Ouji outfit is complete without the perfect pair of shoes. Victorian-style boots or shoes with low heel are the ideal footwear for Ouji fashion. They come in various colours and styles, including lace-up or slip-on options. Choose shoes that complement your outfit and add a touch of elegance to your look.

Accessories: The Final Touches

Accessories are an essential part of Ouji fashion. Top hats, bow ties, or neckties are popular choices for adding a touch of sophistication to an outfit. Brooches and pocket watches are also great accessories for creating a vintage look. When choosing accessories, pick ones that complement your outfit and add a unique touch to your style.

Accessories That Complete the Ouji Fashion Look

Ouji fashion is not just about clothing; accessories and makeup play an equally important role in creating a cohesive and polished style that embodies the spirit of a “prince.

Waistcoats: A Fundamental Accessory

Waistcoats, also known as vests, are an essential accessory in Ouji fashion, with a long history dating back to the 17th century. Initially, waistcoats were functional pieces designed to keep the upper body warm and protect clothing from getting soiled. However, in it, waistcoats have become fashionable statement pieces.

Waistcoats in Ouji fashion are often made from luxurious fabrics such as silk or satin, expressing the “prince” style. Adornments on them are usually intricate, such as embroidery, lace, or beading. Waistcoats vary in a wide variety of colors, patterns, and sizes.

Layering a waistcoat over a shirt or blouse can increase elegance and sophistication. It can also draw attention to the waistline and create a more polished look.

Ribbon Ties: An Iconic Accessory

Ribbon ties are one of the most iconic accessories in Ouji fashion, with a rich history and an important role in this style. On an Ouji dress, ribbon ties have plenty of functions. They can cinch the waist to create an hourglass silhouette or decorate the collar of a blouse to make the wearer feel like a little prince. Additionally, some girls use them to create volume in their hairstyles, such as a bow or a ribbon headband.

Designers love ribbon ties because they are versatile and come in various colours, patterns, and sizes. They can use different materials and decorate them with lace, embroidery, and beading. The possibilities are endless.

Lace Chokers: A Defining Accessory

Lace chokers are a defining accessory in Ouji fashion. Historians can trace them back to the Victorian era when chokers symbolized high social status and wealth. During the Victorian period, chokers were often made from expensive materials such as velvet and gold and were only for the upper classes. In the late 1800s, the trend of chokers began to evolve and became more accessible to the public. Lace chokers were introduced, which were much more affordable than gold or velvet.

In Ouji fashion, there are lots of patterns and colours for lace chokers. They can add structure to the neckline of a blouse or dress. Also, they can draw attention to the wearer’s face and makeup, completing the overall look.

Bow Hair Clips: Adding Playfulness and Cutness

Although Ouji fashion aims to create a “prince style,” it also incorporates cuteness and playfulness. That is why bow hair clips are an indispensable accessory. In Ouji fashion, bow hair clips add cuteness and contrast the traditional masculine elements of the style, such as waistcoats, cravats, and top hats. They help balance the overall look, ensuring it is masculine and feminine.

In addition to their aesthetic appeal, bow hair clips have practical functions. They add volume and shape to hairstyles, hold the hair in place, and cover other clips on the hair. The complementing designs of bow hair clips enhance the overall outfit, always having matching colours and patterns with the dress or blouse.

Tips for Rocking the Look

If you want to rock the Ouji Fashion look, there are a few key tips to remember. First and foremost, start with the basics: a shirt, pants, and vest. These are the foundation of the Ouji Fashion style, and you can build your look from there. You can also accessorize with a cravat, bow tie, or necktie to add a touch of elegance to your outfit. Choosing appropriate footwear is also important dress shoes like oxfords or loafers are a good choice.

Consider incorporating a jacket or coat for cooler weather or a more formal occasion. This can add an extra layer of sophistication to your look. Experimenting with patterns, textures, and colours can also help you personalize your style and make it your own.

Remember grooming and styling – keeping your hair neat and styled can help you achieve the princely look that defines it. Embrace your individuality and personal style – while there are some key elements to the Ouji Fashion style, you can still make it your own and add your unique flair. With these tips in mind, you’ll be on your way to rocking the Ouji Fashion look with confidence and style.

Ouji Fashion Brands in Japan

Ouji fashion has roots in Japan and has become immensely popular among girls and young women. The fashion movement has sparked the creation of numerous communities and events, demonstrating its increasing influence and appeal among the youth. Japanese fashion brands have been at the forefront of this trend, offering a wide variety of Ouji fashion clothing and accessories to meet the growing demand.

Top Three Brands in Japan

You might have encountered the term Ouji fashion if you’re into alternative fashion. Ouji fashion, which means “prince fashion” in Japanese, is a unique subculture combining gothic, punk, and classical fashion elements. It is often characterized by using frilly blouses, vests, breeches, and knee-high socks. In Japan, Ouji fashion has become increasingly popular, with many designers and brands catering to the needs of Ouji enthusiasts.

h.NAOTO: The Pioneer of Japanese

h.NAOTO is a Japanese Ouji fashion designer who has been in the industry for over two decades. He is often credited as the pioneer of Japanese Ouji fashion, as he was one of the first designers to incorporate punk and gothic elements into his designs. Today, his brand “h.NAOTO” is a household name among it enthusiasts in Japan and around the world.

h. NAOTO’s designs are edgy and avant-garde, featuring bold prints, asymmetrical cuts, and unconventional shapes. His use of materials such as velvet and satin adds a touch of luxury and richness to his collections. Many famous Japanese artists and bands, including Gackt, Malice Mizer, and Moi dix Mois, have worn h.NAOTO designs further cement the brand’s status as a trendsetter in it.

Bodyline: The Best Place to Find Affordable

Bodyline is a popular Ouji fashion brand that offers a wide range of clothing and accessories inspired by Lolita fashion. While Bodyline mainly focuses on Lolita fashion, they also cater to Ouji enthusiasts by offering a variety of Ouji-inspired clothing and accessories.

One thing that sets Bodyline apart from other Ouji fashion brands is its ability to adapt to the latest fashion trends. They are constantly updating their collections to keep up with the latest fashion trends while maintaining the classic and timeless feel of the Ouji fashion style. Bodyline also has several physical stores in Japan and other countries, making it easy for Ouji fashion enthusiasts to purchase their products. They also regularly participate in events such as Tokyo fashion week, promoting their brand and the Ouji fashion style.

Angelic Pretty: The Fairytale-inspired

Angelic Pretty is a well-known Japanese brand specializing in fairytale-inspired Ouji fashion clothing and accessories. Unlike other it brands, Angelic Pretty focuses on pastel colours, lace, and ribbons, giving their designs a whimsical and romantic feel.

Apart from their clothing and accessories, Angelic Pretty also produces various other items, such as bags, shoes, and furniture, all in the same fairytale-inspired style as their clothing line. This allows Ouji enthusiasts to fully immerse themselves in the world of Angelic Pretty, from head to toe and even in their homes.

Angelic Pretty regularly collaborates with other brands and designers to create limited-edition collections. These unique items add exclusivity and desirability to the brand. They also organize special events and fashion shows, which are great opportunities for it enthusiasts to see their latest designs up close and personal.

Final Thoughts

Finally, Ouji fashion is a unique and fascinating style that has gained popularity worldwide. Its elegant and playful elements and focus on individuality and creativity make it a perfect way to express your personality through clothing choices. Whether you’re new to Ouji fashion or a seasoned enthusiast, there’s always something new to learn and discover. So why not embrace your inner prince or princess and have fun with it?

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